Those dudes over there in Ho’wood have no idea what makes a movie that the people will fall in love with, only how to front-load some lackluster ideas with massive budgets, multimillion-dollar print and advertising blitzes, and lame distractions like 3-D in lieu of good stories or capable storytelling.Just as all it would take to get truly progressive social policies on the table are public officials who aren’t spineless or sociopathic, all the movies need is a creative executive who makes the sane calls, pushes for real ideas instead of bait-and-switch schemes gleaned from the advertising industry.
Pre-1966 Ho’wood (aka Hollywood) was full of such moguls. For all the racism, sexism, jingoism, and general dizziness that marks Hollywood history, it must be said that the businessmen who ran the show early on were at least in touch with audiences and filmmakers, not just baiting them with barrels of cash and empty promises of “awesomeness.” (We live in the Awesome Age, where every scrap of popular entertainment is calculated to knock you down on your ass at every instance. The general effect, though, is similar to watching a hyper kid’s melodramatic “death” during a round of cops-and-robbers. “There is nothing so boring in life, let alone in cinema, as the boredom of being excited all the time”–Anthony Lane.)
December 14, 2012