Roger Ebert Home

Have the ads gotten subtler since 1964?

Still the same game in attack ads: associate the candidate with negative images (in this case, it's the smoking gun that could come in the form of a mushroom cloud -- wait, that wasn't all that long ago!). Word-association, no matter how meaningless, still works. As the SNL Palin rap phrased it: "When I say Obama, you say Ayers! Obama! Ayers! Obama! Ayers!" Or, if you're Joseph McCarthy Michele Bachmann: "Obama! Anti-American! Congress! Anti-American! Investigation! Anti-American! I never said Anti-American!" (See how that works?)

Full disclosure: The anti-Goldwater ad above, perhaps the most scandalous political ad in American TV history (sorry, "Willie Horton"!) actually ran only once. More about it here.

Latest blog posts

Latest reviews

In the Earth
Jakob's Wife
Monday
We Broke Up
Hope

Comments

comments powered by Disqus