The Cinema Foundation, a non-profit branch of the National Association of Theatre Owners, has named this Saturday, September 3rd, National Cinema Day, a one-day event that will see participating locations sell movie tickets for prices as low as three dollars. This special effort aims to reinvigorate moviegoing will occur at more than 3,000 theaters across the U.S., comprising 30,000 or so participating screens, which constitutes nearly 75% of all screens in the country.
“After this summer’s record-breaking return to cinemas, we wanted to do something to celebrate moviegoing,” Cinema Foundation president Jackie Brenneman said in a statement. “We’re doing it by offering a ‘thank you’ to the moviegoers that made this summer happen and by offering an extra enticement for those who haven’t made it back yet.”
This timing of National Cinema Day is especially apt, since this past weekend's collective box office, totaling a mere $52.7 million, was its lowest grossing since February. Organizers hope that this one-day discounted price could create buzz for the fall season’s slate of releases, and has reportedly described the initiative as a trial for what could become an annual event. National Cinema Day marks the first movie-going-discount affair of this scale in the modern age, incorporating competing theater chains and independent locations. U.K. cinemas will also be participating in their own National Cinema Day event on Sept. 3rd.
The event aligns with the Labor Day weekend’s release of “Spider-Man: No Way Home, The More Fun Stuff Version,” an extended edition of last holiday season’s Marvel mega-hit, which earned $804 million at the domestic box office. Other new releases moviegoers can view on the big screen for a discounted price this Saturday, all of which have been well-reviewed on our site, include George Miller's "Three Thousand Years of Longing," Abi Damaris Corbin's "Breaking" and John Patton Ford's "Emily the Criminal."
To find a theater near you participating in National Cinema Day, visit the event's official site.