TELLURIDE, Colo.--At some point early in his life, Michael Moore must have found himself wearing a baseball cap, a windbreaker, and a shirt hanging outside his jeans, and decided he liked the look. That's what he was wearing when I met him at the Telluride Film Festival in 1989, and that's what he was wearing here Saturday. It is also what he wears in "Bowling for Columbine," his new documentary film, when he goes calling on K-Mart executives and Charlton Heston, the spokesman for the National Rifle Association. He is not necessarily wearing the same shirt and jeans, you understand. His closet must look a lot like Archie's and Jughead's, with rows of identical uniforms. The clothes send a message: Here is a man of the people, working-class. He may be on television but he is not of television. In his films, he is a huge hulking presence at the edge of the screen, doggedly firing questions at people who desperately wish they were elsewhere. His face is usually in shadow because of the baseball cap.

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