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Bye bye Miss American Privacy

"What 'American Pie' betrays is not good taste but any notion that privacy could matter to these kids or to us. Everything in this picture is out front: whatever humiliates the characters most is precisely what everyone in the school learns about them, and the movie views this as proper and humane. For we are all swimming in the same soup of confusion and embarrassment, voyeurism and malice. But without some feeling for privacy as a value, a movie about teen sex and romance can't be made with any grace or style. The idea that everyone should know everything, however productive of comedy, links the movie to the kind of daytime talk show in which neighborhood friends betray one another's secrets and the audience howls at them in mock disapproval and open pleasure. The new hit comedies make us join that audience, whether we want to or not." -- David Denby, The New Yorker (July 12, 1999)

Andy Warhol got it almost right. Everybody is a "Superstar" (in the Warholian sense) already, or at least everybody behaves like one. And in the future -- that is, 10 years after "American Pie" and 22 years after Andy's death -- everybody's also a self-publicist, using sophisticated technology to manage a public image that masquerades as a mutant form of privacy. Blogs, Flickr, YouTube, MySpace, Facebook, Twitter -- these and so many other powerful promotional tools can be used by anyone, kids or mega-corporations, to create an illusion of intimacy with (in Facebookspeak) "friends" and "fans."