You’ve heard all the arguments. These two trailers represent two different approaches to selling the same movie. Which plays better for you, and why? Here’s the original:

The Dilemma Trailer – Watch more Movie Trailers

Here’s the substitute:

The only thing I’m going to say (that I haven’t already said here and here) is that neither of them makes me terribly excited to see the movie, which I feel like I’ve already seen several times before.

Jim Emerson

Jim Emerson is the founding editor of RogerEbert.com and has written lots of things in lots of places over lots of years. Mostly involving movies.

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