The plot opts for cop-out sentimentality and begins to melt into goo.
Kevin Smith - From The Onion
New York Magazine reports on "How Kevin Smith Reinvented Movie Marketing." By manufacturing a dust-up with a TV movie critic just before the opening of his film and getting lots of free publicity? Sure. But also, by listing 10,000 of his MySpace "friends" in his credits:
Meanwhile, The Onion lists Smith's "career highlights," including:
Smith’s newest addiction is MySpace: “I think it has a lot to do with growing up fat, ’cause you’re always trying to find acceptance and credibility. I’ve been on since March and I’m closing in on 50,000 friends. So I feel like, Wow, that’s kind of cool." The Weinstein Co. hatched a plan to promote 'Clerks II' by putting the names of the film’s first 10,000 MySpace friends in the credits. They thought the contest would go for weeks. They had the names in two hours.
Smith feels a compulsive need to win over an audience with the sheer tonnage of his verbiage; there were no short answers to my questions. Even though he’s now a 35-year-old father who lives in his pal Ben Affleck’s old house in L.A., Web surfers still have access to insanely intimate details of his life: One blog post this month touched upon his predilections for cunnilingus, anal sex, and picking his nose.
This may be the definitive test to see whether Smith has a sense of humor. About himself.
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