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• Mercedes-Benz Superdome in New Orleans, Louisiana, on February 3, 2013 at 6:30 EST.
• Price tag: $3.5 million for 30 seconds; $5 million for placement before kickoff.
• A detailed article by Gayle Falkenthal in the Washington Times.
Roger Ebert was the film critic of the Chicago Sun-Times from 1967 until his death in 2013. In 1975, he won the Pulitzer Prize for distinguished criticism.