God bless you, Sean Penn! You made me cry. I cry at the happy parts, not the sad.

The film will premiere in Brazil on March 31. No word if Sean Penn is coming. Essentially, this viral video and the national craze for inviting him have already done the trick by promoting the film beyond the kid's wildest dreams.

• Thanks to Pablo Villaça, my Far-Flung Correspondent in Brazil.

Roger Ebert

Roger Ebert was the film critic of the Chicago Sun-Times from 1967 until his death in 2013. In 1975, he won the Pulitzer Prize for distinguished criticism.

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