In Memoriam 1942 – 2013 “Roger Ebert loved movies.”

RogerEbert.com

Thumb_sea_of_trees_ver5

The Sea of Trees

The Sea of Trees uses depression, cancer and suicide as manipulative devices to tug at heartstrings instead of offering even the slightest insight into the…

Thumb_dont_breathe

Don't Breathe

Don’t Breathe gets a little less interesting as it proceeds to its inevitable conclusion, but it works so well up to that point that your…

Other Reviews
Review Archives
Thumb_xbepftvyieurxopaxyzgtgtkwgw

Ballad of Narayama

"The Ballad of Narayama" is a Japanese film of great beauty and elegant artifice, telling a story of startling cruelty. What a space it opens…

Other Reviews
Great Movie Archives
Other Articles
Blog Archives

Reviews

Generation P

Generation P Movie Review
  |  

"Generation P" appears to be Russian slang for Generation Perestroika and "The Pepsi Generation," which nicely reflects this film's cockamamie spirit, sort of a cross between "Mad Men" and an acid trip. Set in the years immediately after the fall of communism, "Generation P" would have been unthinkable any earlier, and now is merely incomprehensible. It is said to be a huge success in Russia — a daring, transgressive satire. Non-Russians, however, may need a program to understand the players.



The film's hero is Babylen Tatarsky (Vladimir Epifantsev), jobless and homeless at the outset, then reduced to manning a shabby kiosk where he sells cigarettes one at a time. Through an old mutual friend, he's lured into Russia's advertising industry ("It's a Gold Rush! But in a few more years, it'll all be snatched!").

These establishing scenes are the movie's most entertaining. Babylen free-associates with his new colleagues about Coke and Sprite, Marlboros and Parliaments. His nifty new tag line for Sprite (the UnCola) is shot down because it already belongs to 7-Up. His inspiration for Parliaments (put the Russian Parliament on the package) gets a little further. Untold sums of money begin to roll in. Babylen undergoes a fashion makeover and cuts his scraggly hippie hair.

All fun. And if director Victor Ginzburg had kept pushing in that direction, the film might have been more successful. Maybe he was simply following the source novel by Victor Pelevin, unread by me. The movie begins to come apart when Babylen overdoses on LSD ("enough for a battalion") and the movie goes berserk in acidland. The hero's name is inspired by Babel and its fateful tower, and indeed, he begins speaking in words no one can understand. Inside a weird structure resembling the Tower of Babel, he encounters the priests of a cult and seems to go tiresomely astray.

I learn from Variety that director Victor Ginzburg was a Russian expatriate working in Venice, Calif. The movie, by Russians and for Russians, contains interesting notions of their view of the U.S. Our consumer goods are fascinating to them. Babylen and a colleague discuss why America "hates" them. It's because they buy American cars, cigarettes and clothes, and then Russians get back American money. By that token, China hates the United States, too.

A lot of the film's material involves the use of CGI to create fake Russian political figures and even run them for office. No doubt that stuff will reverberate comically in Russia, but American viewers may feel a little lost.



Popular Blog Posts

Hollywood Gave Up on You: The Summer Movies of 2016

A look back at how this summer's best offering, Netflix's "Stranger Things," makes the failure of this season's block...

Who do you read? Good Roger, or Bad Roger?

This message came to me from a reader named Peter Svensland. He and a fr...

Dirty Politics May Ruin Distribution, Oscar Chances of Phenomenal "Aquarius"

Pablo Villaça reports on the sad status of Brazil's government and its possible effect on a phenomenal new film from ...

The Top 11 Female Film Characters of All Time

All month, the Alliance of Women Film Journalists has been counting down the top 55 female film characters of all tim...

Reveal Comments
comments powered by Disqus