Any discussion of toxic masculinity, or the ways in which brotherhood in all its forms can get twisted, is likely to be muted by second-guessing…
Look up at this commercial. Look down at the interview about how they made it. Anything is possible when your man smells like Old Spice and not a lady. And if you're really going to put that message across, you have to respect the integrity of the frame-space. This hilarious bit is accomplished in one shot (requiring three days and quite a few takes), with only one obvious use of CGI (the appearance of the product itself) and one invisible use (erasing a piece of equipment from the shot at the end).
Buster Keaton would approve -- though he probably would have found a way to do everything in-camera.
How They Did It:
This message came to me from a reader named Peter Svensland. He and a fr...