"Transcendence" is a serious science fiction movie filled with big ideas and powerful images, but it never quite coheres, and the end is a copout.
Look up at this commercial. Look down at the interview about how they made it. Anything is possible when your man smells like Old Spice and not a lady. And if you're really going to put that message across, you have to respect the integrity of the frame-space. This hilarious bit is accomplished in one shot (requiring three days and quite a few takes), with only one obvious use of CGI (the appearance of the product itself) and one invisible use (erasing a piece of equipment from the shot at the end).
Buster Keaton would approve -- though he probably would have found a way to do everything in-camera.
How They Did It:
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