Watching it is like finding money in the pocket of a coat that you haven’t worn in years.
Two of my favorite posters of recent years, those for "Margot at the Wedding" (2007) and "Funny Games" U.S. (2008) both used versions of Helvetica to great effect. "Margot" used a stylish Neue Helvetica Thin in pink, with the actors' names in the same size and type as the title, while "Funny Games" uses an unusually small point size for a movie poster title to great effect.
See "Why the Helvetica is Trajan the movie font?" from 2007.