In Memoriam 1942 – 2013 “Roger Ebert loved movies.”

RogerEbert.com

Thumb_rock_dog

Rock Dog

I can report that it enraptured and delighted, and most importantly, made quiet, the houseful of little kids and their nannies with which I watched…

Thumb_get_out_ver2

Get Out

We need more directors willing to take risks with films like Get Out.

Other Reviews
Review Archives
Thumb_xbepftvyieurxopaxyzgtgtkwgw

Ballad of Narayama

"The Ballad of Narayama" is a Japanese film of great beauty and elegant artifice, telling a story of startling cruelty. What a space it opens…

Other Reviews
Great Movie Archives
Other Articles
Sundance Archives

Kodak says film is alive and well

From Kim Snyder, Hollywood, CA:

I wanted to personally reply to your post yesterday about the ‘death' of film. Because, despite what you may have heard, film is not dead. Kodak is still making billions of feet of film. Yes, the landscape has changed, and digital technology is giving filmmakers new options, but we are committed to giving today's artists a choice when deciding which “paint” will best illustrate their stories.

As you know, because you've visited our research facilities, Kodak is a leader in imaging science. We have the best and brightest minds at work on new and innovative technologies, including a new color negative film to be released later this year. You'll also see our premier technologies on screens when anticipated blockbusters such as "Mission: Impossible – Ghost Protocol" and "The Dark Knight Rises" are released, and currently with indie darlings such as "Martha Marcy May Marlene" and "My Week with Marilyn."

Advertisement

Your concerns about preserving the art form are real, as well. As the only recognized archival medium for motion picture content, film continues to be valued for its longevity. There is no digital archival master format with endurance characteristics equivalent to that of celluloid. Film is proven to last 100-plus years, and with no widely-accepted process for digital motion picture preservation in sight, this should not be overlooked or undervalued.

So, that's a little bit about Kodak color negative film today. Of course, in your post, you primarily discussed the transition to digital cinema, and the switch from film prints to this new method of displaying content. You're right that digital cinema conversions continue at a brisk pace –- especially in the US. But, just to help give you an idea of the size our print film market –- as of last year, an average of roughly 70 million people per week around the world watched a movie printed on Kodak film. We still make a lot of film for theatrical distribution.

In closing, I understand that you've probably seen plenty of news coverage recently about Kodak, and heard much speculation about our future. Please rest assured that we are committed to this industry and to our filmmaking customers. I expect that Kodak will continue to be in the news in the days and weeks ahead. Regardless of what that coverage brings, we will not let the volatility of the market distract us from doing our best on behalf of the motion picture business, which will always be about telling stories in which the technology is transparent, where the technology works behind the scenes to enable the filmmakers' creativity.

Thank you for lending Kodak your ear, and know we are doing everything in our power to keep your “celluloid dreams” alive!

Kim Snyder
President, Entertainment Imaging, Vice President Eastman Kodak Company

Popular Blog Posts

Netflix's "A Series of Unfortunate Events" an Unfunny Parody of Sadness

A review of Netflix's new series, Lemony Snicket's "A Series of Unfortunate Events," which premieres January 13.

Who do you read? Good Roger, or Bad Roger?

This message came to me from a reader named Peter Svensland. He and a fr...

Predictions for the 89th Academy Awards

Our resident awards expert predicts who will go home with an Oscar on Sunday night.

Oscar's History of Pickiness

At the ripe age of 89, Oscar can still be a notoriously picky fellow when it comes to what constitutes a contender fo...

Reveal Comments
comments powered by Disqus